Brits bought 2.7m Blu-ray Discs in the first three months of 2010 - 69.5 per cent more than they purchased in Q1 2009.
So said the British Video Association, a trade organisation representing publishers and retailers, this week.
Some 15.6m BDs have been bought since the format first appeared over here in 2006.
The BVA was quick to trumpet the numbers as a sure sign of the British public's keenness on the Blu-ray format and "consumer confidence in Blu-ray", but it's interesting to see that DVD didn't do so badly either.
While sales of back-catalogue sales were down slightly - 3.4 per cent - sales on new releases were up 6.4 per cent.
Some 1.2m DVD copies of The Twilight Saga: New Moon shipped during Q1 - not so very much behind the 1.7m combined sales of the top three BDs: Hurtlocker, Up and 2012. These three were also in the top four best-selling DVDs of the quarter.
The BVA didn't respond to our request for more DVD sales data, but we expect DVD sales to still significantly outweigh BD purchases. ®