Netbook sales shrivel in face of Apple iPad

44% of tablet fanbois don't need keyboard


A new study indicates that the Apple iPad will shrivel the netbook market.

Fortune points us to a March study from financial house Morgan Stanley and research outfit Alphawise that says 44 per cent of US consumers planning to buy an iPad will opt for the Jobsian tablet instead of new netbook or notebook.

As you might expect, the study also indicates the iPad will eat into sales of the iPod touch, a, well, smaller version of the iPad. According to the study, 40 per cent of future iPad buyers will shun the iPod touch.

Meanwhile, 28 per cent said they would buy an iPad rather than an ereader, and 27 per cent they choice the tablet instead of a destkop.

Separate Research from Morgan Stanley and NPD shows that netbook sales growth dropped precipitously in January, from 179 per cent the month before to 68 per cent. The financial house attributes this to the announcement of the iPad. But it's January data dates to about two weeks before Steve Jobs unveiled "magical and revolutionary" device, and netbook growth had been steadily falling since it peaked in July at 641 per cent. Plus, we can't help but wonder if the netbook market was simply approaching a saturation point.

Netbook sales-growth deceleration

Netbook growth not growing

That said, hefty rumors of the iPad predate Jobs' announcement by several months. And netbook growth has shrunk even more since the announcement. In April, when the iPad actually launched, growth was down to 5 per cent. ®

Similar topics


Other stories you might like

  • Experts: AI should be recognized as inventors in patent law
    Plus: Police release deepfake of murdered teen in cold case, and more

    In-brief Governments around the world should pass intellectual property laws that grant rights to AI systems, two academics at the University of New South Wales in Australia argued.

    Alexandra George, and Toby Walsh, professors of law and AI, respectively, believe failing to recognize machines as inventors could have long-lasting impacts on economies and societies. 

    "If courts and governments decide that AI-made inventions cannot be patented, the implications could be huge," they wrote in a comment article published in Nature. "Funders and businesses would be less incentivized to pursue useful research using AI inventors when a return on their investment could be limited. Society could miss out on the development of worthwhile and life-saving inventions."

    Continue reading
  • Declassified and released: More secret files on US govt's emergency doomsday powers
    Nuke incoming? Quick break out the plans for rationing, censorship, property seizures, and more

    More papers describing the orders and messages the US President can issue in the event of apocalyptic crises, such as a devastating nuclear attack, have been declassified and released for all to see.

    These government files are part of a larger collection of records that discuss the nature, reach, and use of secret Presidential Emergency Action Documents: these are executive orders, announcements, and statements to Congress that are all ready to sign and send out as soon as a doomsday scenario occurs. PEADs are supposed to give America's commander-in-chief immediate extraordinary powers to overcome extraordinary events.

    PEADs have never been declassified or revealed before. They remain hush-hush, and their exact details are not publicly known.

    Continue reading
  • Stolen university credentials up for sale by Russian crooks, FBI warns
    Forget dark-web souks, thousands of these are already being traded on public bazaars

    Russian crooks are selling network credentials and virtual private network access for a "multitude" of US universities and colleges on criminal marketplaces, according to the FBI.

    According to a warning issued on Thursday, these stolen credentials sell for thousands of dollars on both dark web and public internet forums, and could lead to subsequent cyberattacks against individual employees or the schools themselves.

    "The exposure of usernames and passwords can lead to brute force credential stuffing computer network attacks, whereby attackers attempt logins across various internet sites or exploit them for subsequent cyber attacks as criminal actors take advantage of users recycling the same credentials across multiple accounts, internet sites, and services," the Feds' alert [PDF] said.

    Continue reading

Biting the hand that feeds IT © 1998–2022