Updated Microsoft Europe's spinmeister-general Peter Devery is swapping the flatlands of Reading for a 1,000 mile bike trip along the length of the UK.
Starting in John O'Groats in Scotland, Pete will pedal till he runs out of road at Land's End. The arse-testing 1,010 mile jaunt should take
eight nine days and Peter hopes to spend no more than 65 hours in the saddle.
And here's the good bit - for every pound Reg readers put in the charity pot Microsoft UK has promised to put a pound in too. Revenge at last for every frozen browser, unrecognised file and irritating reboot.
MS matches staff charity donations up to a total of £3,000.
So dig deep and get over to Pete's JustGiving page - he's raising money for the Spinal Injuries Association and the British Paralympics Association.
The Reg's charity car trip would never have got on the road without the spinmeister's help, and MS UK's sponsorship. ®
Update: Very sadly Pete was forced to pull out of the ride after just two days. Medics diagnosed hypothermia and although he struggled on for another day he was unable to continue. Pete is obviously gutted and hopes to have a second crack at the challenge another time. He said the organisation, and medical help, had been excellent but the weather made continuing impossible.