Three has introduced what it claims is "the simplest, most competitive [mobile phone] tariff ever offered in the UK".
Dubbed The One Plan, prices start at £25 a month and include 2000 call minutes for any network, 5000 minutes of calls to other Three phones, 5000 texts and 1GB of data.
With those kind of numbers, The One Plan is effectively a flat-rate tariff, Three suggested tacitly, though it didn't go so far as to actually say all those components come with unlimited use.
The £25-a-month offer is a Sim-only deal and runs for a year. If you want a phone too, the price rises to at least £28 a month - higher if you pick a more fancy handset - and the contract duration to two years. ®