Apple still can't work out how to mass-produce an iPhone 4 coloured white and has now delayed the handset - again - until "later this year".
To, say, 1 October? That's the day after Apple's free case offer for the black iPhone 4 runs out. The black model is the only iPhone 4 variant available so it is, by default, the iPhone 4.
Which gives Apple the opportunity to release the white one as, perhaps, the iPhone 4GS, possibly with a subtly different antenna design that's impervious to, or at least better able to deal with, the so-called 'grip of death'.
Pure speculation on our part, of course, and wouldn't for a minute suggest you take your iPhone 4 back, get your full refund so you can place a new order for the white model - or whatever Apple releases or re-releases after the otherwise oddly arbitrary date of 30 September 2010.
Now there's a thought... ®