The iPhone 4 gets its Swiss launch on Friday, with an odd choice of attendant gender-related promotional faff.
The "Orange at Globus" stores will be opening at 06.00 and offering coffee and croissants to girls, but blokes hungry for the latest Apple handset will need to find a female accomplice or look good in drag - they won't be allowed to cross into the sacred hall of dreams without a lady companion.
We're assuming the staff won't be checking too closely, so if the better half won't come then just borrow a frock, shave carefully, and brazen it out – the Swiss are far too polite to make a fuss.
Orange Switzerland has a list of shops where the rules will be in place, and once you get inside then Orange will happily sell you an iPhone 4 - presumably hoping you'll be talked into buying one for your long-suffering other half as well. ®