In addition to the K-r DSLR, Pentax also rolled out a couple of compacts today, both part of its Optio line.
RS1000: you want custom covers, it's got 'em
First up, the RS1000, described as the "chameleon" of compacts becase you'll be able to clip any of a selection of colourful decals to the front of the camera.
Pentax has launched a website where you can download skin design and print software, or download pre-created ones.
Behind such frills sits a compact, "credit card-sized" lightweight compact with a 14Mp sensor, a 27.5mm wide angle lens with 4x optical zoom and 720p HD video recording capability, and a 3in, 320,000-dot LCD.
The RZ10's claim to fame is a 10x optical zoom 28mm wide angle lens, all placed before a 14Mp sensor. There's a 2.7in, 230,000-dot LCD round the back, and all the features you'd expect from a modern compact in between.
It also supports Eye-Fi wireless SD cards for network connectivity.
With all the stickers available, the RS1000 comes in a choice of white or black bodies. In addition to those colours, the RZ10 comes in red, green and purple.
The RS1000 and the RZ10 will both be out mid-October for €129 (£107) and €179 (£149), respectively. ®