IDF Intel appears to be proposing to turn the x86 software market into an Apple-style apps store, and it's doing so in the name of security. One casualty will be anti-virus software as we know it.
Speaking at IDF this week about Intel's purchase of anti-malware monger McAfee, CEO Paul Otellini spoke of a need to move from a "known bad" to a "known good" model. In essence, that means no longer checking code for known forms of malware after it has been installed but only allowing safe code to be installed in the first place.
Intel's plan is to "give you a trusted machine that only allows in trusted software", Otellini said.
How do you do that? By signing that code with a signature guaranteeing its authenticity and safety, then preventing unsigned code from being run.
This is what Apple does with the iTunes App Store and, to a lesser extent, with Mac OS X 10.6 code. Snow Leopard apps can be signed, but unsigned code will still run. iOS code, on the other hand, will not run unless it's been signed, at least on iDevices that haven't been jailbroken.
Intel already has an app store: AppUp, the Atom-oriented software store it announced last year and opened to the public this week. it's not hard to view AppUp as a prototype for a broader shop that sells all kinds of "trusted" x86 software.
Some users will of course object to this, fearing the PC software market will become an Apple-style walled garden. We can't see the Linux community being keen on such a move either, freedom of code being one of the tenets of the open source culture.
But a fair few mainstream users, we suspect, will be happy with such restrictions if it means they can be sure the software they download is safe to use. The walled garden approach hasn't hindered Apple in any way, iOS users happily downloading dozens of apps irrespective of the limitations, or the security benefits.
So that's the end of anti-virus utilities then? Quite possibly. Only allowing a system to run "trusted" code would inherently prevent malware that's spread through email or rogue websites from executing.
More to the point, by shifting away from the need to compare code against the ever-growing database of malware, there'd be no need for regular virus definition updates that AV vendors' subscription sales model is based upon. ®