Vue Cinemas is distancing itself from claims that it may shortly ban mobile phones from its auditoria.
A company representative last week told blogger Dom Hodgson that Vue was pondering such a ban, the better to reduce piracy. It already bans other kit capable of recording sound and/or video.
"I do fully recognise your comments regarding the recording capability of mobile phones and the apparent disparity in our current policy," an unnamed spokesperson told Dom at the time.
"Please be advised that this matter is currently under review... I expect the policy to change in early October."
This week, however, Vue contacted Reg Hardware to say that this will not happen.
"Vue Entertainment has no plans to nor has ever considered banning mobile phones from our cinemas," it said.
"As technology continues to evolve, we continually review our policy on sound and recording equipment in order to protect the film business from the threat of film piracy."
Such a ban would, of course, but almost entirely unenforceable and would do very little to halt piracy. We'd say that banning laptops is just as pointless - is anyone really going to try and grab Toy Story 3 on their notebook's webcam?
How about showing some sense on that ban, Vue? ®