AT&T to lead Windows Phone 7's US touchdown

T-Mobile eclipsed by politics


Microsoft is teaming up with premier partner AT&T for Windows Phone 7's US coming-out party next Monday.

Chief executive Steve Ballmer will host the press event at its New York City technology center along with AT&T mobility and consumer markets CEO Ralph de la Vega, where they will preview Windows Phone 7 devices from different handset makers.

The event is designed to shine the light on Microsoft's partnership with US number-two carrier AT&T, which Microsoft has nailed as a premier partner for Windows Phone 7.

Contrary to earlier reports, it now seems that number-three US carrier T-Mobile won't be the "star" of the event — but it might participate in a lower capacity later in the day.

T-Mobile will appear at an OEM-showcase of phones scheduled for after the big AT&T flag-waver.

The event runs from 9am to 5pm Eastern Time, with the AT&T press conference starting at 9:30. T-Mobile had been listed in an earlier event invitation from Microsoft here (thanks All Things D's John Paczkowski) as being on hand between 3:30 and 4:30 to present devices — but the current version has erased T-Mobile's name. The earlier text had read:

T-Mobile reps will be present for device showing and their service offering discussion / Microsoft developer architect will demonstrate Windows Phone 7 applications

Now, in the same time slot, we get:

We will present a Windows Phone 7 device / Microsoft developer architect will demonstrate Windows Phone 7 applications

Given that AT&T is the designated premier partner, it would have been extremely bad politics for a rival carrier's name to have made it onto the billing.

That said, when Windows Phone 7 is available for purchase, AT&T won't be the exclusive provider in the US — expect phones from T-Mobile, as well.

Welcome to the arena of carrier politics, where the frailty of the egos is matched only by the might of the muscles.

Microsoft's event, meanwhile, is shaping up as something designed to generate blogospheric coverage for Windows Phone 7. Phones won't actually be available for sale on October 11 — that's expected on November 8. AT&T, and later T-Mobile, will simply show off their forthcoming phones next Monday.

Separately, Microsoft has opened early submissions of Windows Phone 7 applications to its Windows Marketplace. Developers have until October 6 to submit applications for certification in time for the October 11 launch. ®


Other stories you might like

  • Apple wins Epic court ruling: Devs will pay up for now as legal case churns on

    Previous injunction that ordered company to allow non-Apple payments systems is suspended

    Apple will not be required to implement third-party in-app payments systems for its App Store by 9 December, after a federal appeals court temporarily suspended the initial ruling on Wednesday.

    As part of its ongoing legal spat with Epic, a judge from the Northern District Court of California said Apple wasn’t a monopoly, but agreed it’s ability to swipe up to a 30 per cent fee in sales processed in iOS apps was uncompetitive. Judge Yvonne Gonzalez Rogers ordered an injunction, giving the iGiant 90 days to let developers add links or buttons in their apps to direct users to third-party purchasing systems.

    Those 90 days were set to end on 9 December. If developers were allowed to process financial transactions using external systems they wouldn’t have to hand over their profits to Apple, they argued. When Apple tried to file for a motion to stay, which would pause the injunction until it filed an appeal, Rogers denied its request.

    Continue reading
  • Meg Whitman – former HP and eBay CEO – nominated as US ambassador to Kenya

    Donated $110K to Democrats in recent years

    United States president Joe Biden has announced his intention to nominate former HPE and eBay CEO Meg Whitman as Ambassador Extraordinary and Plenipotentiary to the Republic of Kenya.

    The Biden administration's announcement of the planned nomination reminds us that Whitman has served as CEO of eBay, Hewlett Packard Enterprise, and Quibi. Whitman also serves on the boards of Procter & Gamble, and General Motors.

    The announcement doesn't remind readers that Whitman has form as a Republican politician – she ran for governor of California in 2010, then backed the GOP's Mitt Romney in his 2008 and 2012 bids for the presidency. She later switched political allegiance and backed the presidential campaigns of both Hillary Clinton and Joe Biden.

    Continue reading
  • Ex-Qualcomm Snapdragon chief turns CEO at AI chip startup MemryX

    Meet the new boss

    A former executive leading Qualcomm's Snapdragon computing platforms has departed the company to become CEO at an AI chip startup.

    Keith Kressin will lead product commercialization for MemryX, which was founded in 2019 and makes memory-intensive AI chiplets.

    The company is now out of stealth mode and will soon commercially ship its AI chips to non-tech customers. The company was testing early generations of its chips with industries including auto and robotics.

    Continue reading

Biting the hand that feeds IT © 1998–2021