Want to see Avatar in its full three-dimensional glory on that 3D TV you're planning to buy yourself for Christmas? Better make sure it's a Panasonic set, then - and that you're going to purchase a Panasonic 3D BD player.
The consumer electronics giant has the exclusive on the 3D BD version of the hit movie of the year until 31 January 2011, when the arrangement ends.
Panasonic said it will sweeten the deal by also bundling 3D BDs of Ice Age 3, Coraline and a Paul Carrack concert, you lucky, lucky people.
The discs don't come in the box - you have to fill in a form, send it off and they'll be posted back to you.
The 2D BD - and DVD - version of Avatar is due out on 15 November in a multi-disc extravaganza that includes all the features and stuff absent from the movie-only release issued earlier this year. ®