Brits are steering clear of 3D TV, with only one per cent of the population owning such a set already and a further one per cent hoping to acquire one this coming Christmas.
And consumers in the rest of Europe aren't much keener on the technology, either.
So reveals a survey of European punters conducted online by price comparison site Twenga. Just over 3000 people were polled, in six countries, so if you're willing to accept that 500 Britons realistically show what all the rest of us think, read on.
To be fair, 48 per cent of UK respondents said they would like a 3D TV, but only one per cent of the total said they're definitely getting one this festive season. Five per cent hope they will, but aren't sure.
Even if you count those as folk who will buying into the technology, the total is as nothing comparing to those who won't, whether because it's too expensive (32 per cent), the technology isn't up to snuff (12 per cent), want some other kind of TV (12 per cent), or simply don't want one at all (35 per cent).
Three per cent of respondents said they don't know whether they want a 3D TV or not. We'd put the ditherers into the 'no' camp, along with the one per cent of punters who admitted they don't know what 3D TV is.
The equivalent figures for France, Germany, Italy, Spain and the Netherlands are slightly different but generally confirm a big public thumbs down for 3D TV because it costs too much or doesn't appeal.
Northern Europeans seems more sceptical: Germans, Brits and the Dutch have higher 'not interested, thanks' percentages than the French, Italians and Spanish populations. But while the latter are keener on owning a 3D TV, they're just as likely to pass by because it's expensive. ®