George Lucas has announced his satisfaction with the efforts to date to convert The Phantom Menace to 3D.
The job of adding an extra dimension to Jar Jar Binks has been handed to Prime Focus, according to the Hollywood Reporter. The firm previously used its "proprietary View-D 2D-to-3D process" on Clash of the Titans, resulting in a "cheeseball conversion", as Hollywood mogul Jeffrey Katzenberg described it.
Lucas, though, appears confident that Prime Focus can make a better hash of The Phantom Menace. He said in a statement: "It was incredibly important to me that we have the technology, the resources and the time to do this right. I'm very happy with the results I've been seeing on Episode I."
Industrial Light & Magic's visual effects supervisor, John Knoll, will be keeping an eye on things. He said: "Getting really good results from stereo conversion requires a lot of attention to detail, and it is imperative that you take the time to get it right – and that's just what we're doing
"We're taking a different approach than you might expect. George's vision has been to add dimension to the film in subtle ways. This isn't a novelty conversion, with things jumping out at the audience; our goal has been to enhance the classic Star Wars theatrical experience, utilizing the latest cinematic tools and techniques."
The Phantom Menace in 3D is due to hit cinema screens on 10 February next year. ®