Apple plays cloud catch-up

May delay iOS 5 to ensure it can compete


There is no separate Android app for the new player – instead, customers will download the latest version of the Amazon MP3 App, which also includes the retailer's music store. Any purchase from that store goes directly into the customer's collection on the Cloud Drive. There is also an upload client that will automatically detect music on a computer and save it to the owner's virtual drive.

There is, of course, a glaring omission – a version for the iPhone or iPad. Amazon has made iOS a first-stage platform for previous launches such as the Kindle ebookstore and ereader app, but a showdown is looming with Apple over the latter's terms for in-app purchasing. Amazon may well be preparing for that battle by throwing its considerable weight fully behind Android, and at the same time, strengthening its own Android offerings to create a fully fledged platform.

This could threaten Google as well as Apple – the retailer already has its own Android app store, and will be integrating its various content shops and players to create a wide-ranging user experience, unified by Amazon trademarks such as one-click purchasing and its recommendation engine. Already, its apps shopfront is luring customers with differentiated features such as the TestDrive facility, which allows users to preview apps before they buy them.

Amazon's aim seems to be to provide the Android equivalent of iTunes – before Google has the chance to do that itself. It now sells ebooks, newspapers and magazines, music, movies and apps via web-based or mobile players.

Amazon may be storing up battles with other powerhouses, not just Apple: it is taking the stand that it does not need licensing deals with record labels just to store music remotely, but the music industry has already taken legal action against some similar services – albeit less powerful players than Amazon – and will also be keeping a watchful eye on Google's position.

Copyright © 2011, Wireless Watch

Wireless Watch is published by Rethink Research, a London-based IT publishing and consulting firm. This weekly newsletter delivers in-depth analysis and market research of mobile and wireless for business. Subscription details are here.


Other stories you might like

  • Robotics and 5G to spur growth of SoC industry – report
    Big OEMs hogging production and COVID causing supply issues

    The system-on-chip (SoC) side of the semiconductor industry is poised for growth between now and 2026, when it's predicted to be worth $6.85 billion, according to an analyst's report. 

    Chances are good that there's an SoC-powered device within arm's reach of you: the tiny integrated circuits contain everything needed for a basic computer, leading to their proliferation in mobile, IoT and smart devices. 

    The report predicting the growth comes from advisory biz Technavio, which looked at a long list of companies in the SoC market. Vendors it analyzed include Apple, Broadcom, Intel, Nvidia, TSMC, Toshiba, and more. The company predicts that much of the growth between now and 2026 will stem primarily from robotics and 5G. 

    Continue reading
  • Deepfake attacks can easily trick live facial recognition systems online
    Plus: Next PyTorch release will support Apple GPUs so devs can train neural networks on their own laptops

    In brief Miscreants can easily steal someone else's identity by tricking live facial recognition software using deepfakes, according to a new report.

    Sensity AI, a startup focused on tackling identity fraud, carried out a series of pretend attacks. Engineers scanned the image of someone from an ID card, and mapped their likeness onto another person's face. Sensity then tested whether they could breach live facial recognition systems by tricking them into believing the pretend attacker is a real user.

    So-called "liveness tests" try to authenticate identities in real-time, relying on images or video streams from cameras like face recognition used to unlock mobile phones, for example. Nine out of ten vendors failed Sensity's live deepfake attacks.

    Continue reading
  • Lonestar plans to put datacenters in the Moon's lava tubes
    How? Founder tells The Register 'Robots… lots of robots'

    Imagine a future where racks of computer servers hum quietly in darkness below the surface of the Moon.

    Here is where some of the most important data is stored, to be left untouched for as long as can be. The idea sounds like something from science-fiction, but one startup that recently emerged from stealth is trying to turn it into a reality. Lonestar Data Holdings has a unique mission unlike any other cloud provider: to build datacenters on the Moon backing up the world's data.

    "It's inconceivable to me that we are keeping our most precious assets, our knowledge and our data, on Earth, where we're setting off bombs and burning things," Christopher Stott, founder and CEO of Lonestar, told The Register. "We need to put our assets in place off our planet, where we can keep it safe."

    Continue reading

Biting the hand that feeds IT © 1998–2022