Apple dealers hit with Lion bar

Resellers overlooked as next gen OS is released


Apple is bypassing the channel to sell the forthcoming Lion OS directly to biz customers in yet another blow to its beleaguered partner base, resellers have claimed.

Corporate enterprises and education users will be able to purchase a minimum of 20 volume licenses for Lion directly at the Mac App Store via iTunes, in a move away from traditional boxed products.

Business customers wanting to upgrade to Lion will be provided with a redemption code and subsequent installer to copy to each of their Macs.

Robert Peckham, Apple channel consultant at dealer group CompTIA, told The Register that in cutting resellers out of the loop the vendor had been able to hit more aggressive price points in the region of £20 to £25.

"This is of no benefit to the reseller but Apple claimed that it couldn't achieve the same price points if Lion OS was boxed and sold through the channel," he said.

The US giant may have a loyal and growing base of fans but its attitude to partners is often branded as arrogant, and a number of Premium resellers did not want to criticise the company openly.

"As far as I am aware, it will only be available in the App Store. I'm pissed off because [previously] we have sold thousands of copies of the OS on release. It's another nail in the coffin from Apple," said one.

Another said he was still unclear about about its role in the new OS: "We are still waiting for clarity from Apple, it would help if Apple told loyal partners what is happening rather than leaving us in the dark."

On the upside, Peckham at CompTIA said that although members will not make a margin on the OS, they would inevitably be called upon to help biz customers install Lion and sort out any application compatibility glitches that may result, instead of relying on Apple's web-based tech support.

Apple was unavailable to comment. ®

Similar topics


Other stories you might like

  • Apple’s M2 chip isn’t a slam dunk, but it does point to the future
    The chip’s GPU and neural engine could overshadow Apple’s concession on CPU performance

    Analysis For all the pomp and circumstance surrounding Apple's move to homegrown silicon for Macs, the tech giant has admitted that the new M2 chip isn't quite the slam dunk that its predecessor was when compared to the latest from Apple's former CPU supplier, Intel.

    During its WWDC 2022 keynote Monday, Apple focused its high-level sales pitch for the M2 on claims that the chip is much more power efficient than Intel's latest laptop CPUs. But while doing so, the iPhone maker admitted that Intel has it beat, at least for now, when it comes to CPU performance.

    Apple laid this out clearly during the presentation when Johny Srouji, Apple's senior vice president of hardware technologies, said the M2's eight-core CPU will provide 87 percent of the peak performance of Intel's 12-core Core i7-1260P while using just a quarter of the rival chip's power.

    Continue reading
  • Apple dev roundup: Weather data meets privacy, and other good stuff
    No AR/VR glasses but at least RoomPlan will let you make rapid 3D room maps

    WWDC Apple this week at its Worldwide Developer Conference delivered software development kits (SDKs) for beta versions of its iOS 16, iPadOS 16, macOS 13, tvOS 16, and watchOS 9 platforms.

    For developers sold on seeking permission from Apple to distribute their software and paying a portion of revenue for the privilege, it's a time to celebrate and harken to the message from the mothership.

    While the consumer-facing features in the company's various operating systems consist largely of incremental improvements like aesthetic and workflow enhancements, the developer APIs in the underlying code should prove more significant because they will allow programmers to build apps and functions that weren't previously possible. Many of the new capabilities are touched on in Apple's Platforms State of the Union presentation.

    Continue reading
  • Workers win vote to form first-ever US Apple Store union
    Results set to be ratified by labor board by end of the week

    Workers at an Apple Store in Towson, Maryland have voted to form a union, making them the first of the iGiant's retail staff to do so in the United States.

    Out of 110 eligible voters, 65 employees voted in support of unionization versus 33 who voted against it. The organizing committee, known as the Coalition of Organized Retail Employees (CORE), has now filed to certify the results with America's National Labor Relations Board. Members joining this first-ever US Apple Store union will be represented by the International Association of Machinists and Aerospace Workers (IAM).

    "I applaud the courage displayed by CORE members at the Apple store in Towson for achieving this historic victory," IAM's international president Robert Martinez Jr said in a statement on Saturday. "They made a huge sacrifice for thousands of Apple employees across the nation who had all eyes on this election."

    Continue reading

Biting the hand that feeds IT © 1998–2022