Sony to slim PlayStation 3 price

Consoles competitivity concerns

Sony is expected to drop the price of the PlayStation 3 this August, keeping the console within affordable reach of its rivals.

Industry experts and publishers have come forth with predictions that the price drop will bring the PS3 down to £200 and will probably be announced at Gamescom in August, MCV reports.

Analysts have been making the price-cut prediction for a while now and it's hard to see them as anything but 'bleedin' obvious' award candidates.

Despite last year's boom in motion-controlled gaming, chart-track data puts the software market down by over £50m year-on-year. Plus, with rivals already lowering their prices, it would be illogical if Sony didn't follow suit.

Nintendo recently dropped the Wii's RRP, with some retailers now selling for under £100. This could be lowered even further by the end of the year in preparation for Ninty's next platform, Wii U.

The expected price cut could help boost sales of the PS3, which Sony insists will survive its projected ten year life span. We'll let you know when we get official word. ®