Digital UK has warned telly viewers in Britain that they have until 24 October 2012 to ditch their analogue receivers, or equip them with a digital set-top box.
One year and ten days from today, the last analogue telly transmission will be switched off, the organisation said.
By then, the last remaining analogue areas, including London and Northern Ireland, will lose their old-format signals.
Britain has been transmitting TV signals to the public since the BBC began broadcasting a regular television service in 1936. Digital transmissions began on 15 November 1998, but didn't really kick off until the launch of Freeview on 30 October 2002.
Six years later, the campaign to encourage punters to switch from analogue to digital was initiated. ®