Twitter redesign seeks to monetise user base

'Bringing you closer to everything you care about'!


Twitter has injected some new features into the micro-blogging site in an effort to lure more developers, partners and - most importantly - users to the service.

The privately-held company said in a blog post yesterday that it had "simplified the design" of Twitter. In fact, the firm appears to be morphing the service into more of a publishing platform for content to be shared among its more than 100 million-strong userbase.

Arguably, it's also becoming more of a social network. Although, Twitter's general counsel Alexander Macgillivray recently dismissed that suggestion.

"We often get lumped in with other media out there... we think of ourselves as quite distinct. People come to Twitter to say things publicly," he told a committee of MPs in September during a discussion about the England riots.

Perhaps times are a-changing for the site, which is clearly competing with Facebook given the tweaks that are incoming for the service.

"Four new tabs bring you instantly closer to everything you care about," the company said.

A section, dubbed "Stories", will be added to every account that will tailor the content on the site to that individual, presumably using an algorithm based on information such as location and followers.

The site is also getting a major marketing overhaul, allowing advertisers to have much greater interaction with Twitter.

Brand pages that are already prevalent on Facebook and were recently added to Google+ are also set to become a permanent feature on Twitter as the micro-blogging service pursues ad revenue.

The company told businesses that want branded pages that the site will be able to "control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline.

"This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet."

Twitter added that the page and promoted tweet were free of charge and publicly accessible.

Businesses will also be able to customise those pages, adding their own colours, logo and messaging to the service.

And, like Facebook, Twitter is getting stickier on the internet.

Developers will now be able to embed tweets on other websites, by copying and pasting a line of code, Twitter said.

"It's a dynamic piece of media, and we believe that everyone should be able to view and interact with Tweets on the web in the same ways you would from any Twitter client," the company said.

Twitter said its redesign would be rolled out over the next few weeks to all its users. However, iPhone and Android mobile users will see the changes immediately after updating the software on their handsets.

Tweetdeck, the feed organiser bought by Twitter for $40m in May, will also be overhauled "to be consistent" with the latest version of the service. ®

Narrower topics


Other stories you might like

  • NASA's InSight doomed as Mars dust coats solar panels
    The little lander that couldn't (any longer)

    The Martian InSight lander will no longer be able to function within months as dust continues to pile up on its solar panels, starving it of energy, NASA reported on Tuesday.

    Launched from Earth in 2018, the six-metre-wide machine's mission was sent to study the Red Planet below its surface. InSight is armed with a range of instruments, including a robotic arm, seismometer, and a soil temperature sensor. Astronomers figured the data would help them understand how the rocky cores of planets in the Solar System formed and evolved over time.

    "InSight has transformed our understanding of the interiors of rocky planets and set the stage for future missions," Lori Glaze, director of NASA's Planetary Science Division, said in a statement. "We can apply what we've learned about Mars' inner structure to Earth, the Moon, Venus, and even rocky planets in other solar systems."

    Continue reading
  • The ‘substantial contributions’ Intel has promised to boost RISC-V adoption
    With the benefit of maybe revitalizing the x86 giant’s foundry business

    Analysis Here's something that would have seemed outlandish only a few years ago: to help fuel Intel's future growth, the x86 giant has vowed to do what it can to make the open-source RISC-V ISA worthy of widespread adoption.

    In a presentation, an Intel representative shared some details of how the chipmaker plans to contribute to RISC-V as part of its bet that the instruction set architecture will fuel growth for its revitalized contract chip manufacturing business.

    While Intel invested in RISC-V chip designer SiFive in 2018, the semiconductor titan's intentions with RISC-V evolved last year when it revealed that the contract manufacturing business key to its comeback, Intel Foundry Services, would be willing to make chips compatible with x86, Arm, and RISC-V ISAs. The chipmaker then announced in February it joined RISC-V International, the ISA's governing body, and launched a $1 billion innovation fund that will support chip designers, including those making RISC-V components.

    Continue reading
  • FBI warns of North Korean cyberspies posing as foreign IT workers
    Looking for tech talent? Kim Jong-un's friendly freelancers, at your service

    Pay close attention to that resume before offering that work contract.

    The FBI, in a joint advisory with the US government Departments of State and Treasury, has warned that North Korea's cyberspies are posing as non-North-Korean IT workers to bag Western jobs to advance Kim Jong-un's nefarious pursuits.

    In guidance [PDF] issued this week, the Feds warned that these techies often use fake IDs and other documents to pose as non-North-Korean nationals to gain freelance employment in North America, Europe, and east Asia. Additionally, North Korean IT workers may accept foreign contracts and then outsource those projects to non-North-Korean folks.

    Continue reading
  • Elon Musk says Twitter buy 'cannot move forward' until spam stats spat settled
    A stunning surprise to no one in this Solar System

    Elon Musk said his bid to acquire and privatize Twitter "cannot move forward" until the social network proves its claim that fake bot accounts make up less than five per cent of all users.

    The world's richest meme lord formally launched efforts to take over Twitter last month after buying a 9.2 per cent stake in the biz. He declined an offer to join the board of directors, only to return asking if he could buy the social media platform outright at $54.20 per share. Twitter's board resisted Musk's plans at first, installing a "poison pill" to hamper a hostile takeover before accepting the deal, worth over $44 billion.

    But then it appears Musk spotted something in Twitter's latest filing to America's financial watchdog, the SEC. The paperwork asserted that "fewer than five percent" of Twitter's monetizable daily active users (mDAUs) in the first quarter of 2022 were fake or spammer accounts, which Musk objected to: he felt that figure should be a lot higher. He had earlier proclaimed that ridding Twitter of spam bots was a priority for him, post-takeover.

    Continue reading
  • Pentagon opens up about its database of 400 smudges that may or may not be UFOs
    'We're open to all hypotheses, we're open to any conclusions' says official

    A US House of Representatives subcommittee on Tuesday heard from Pentagon officials on reports of and investigations into unidentified aerial phenomena (UAP) – a category that encompasses unidentified flying objects (UFO) and saves room for optical illusions, lens flare, smudges in photos, and other possibilities like meteorological events.

    The US military has researched UFOs in the past through initiatives like Project Blue Book (1947-1969), and the Pentagon’s Advanced Aerospace Threat Identification Program (AATIP) (2007-2012).

    Following a New York Times report in 2017 about the shutdown of the classified $22m AATIP program, public pressure and Congressional interest led the Office of the Director of National Intelligence last June to release a preliminary report on UAP [PDF] dating back to 2004.

    Continue reading
  • AMD claims its GPUs beat Nvidia on performance per dollar
    * Terms, conditions, hardware specs and software may vary – a lot

    As a slowdown in PC sales brings down prices for graphics cards, AMD is hoping to win over the market's remaining buyers with a bold, new claim that its latest Radeon cards provide better performance for the dollar than Nvidia's most recent GeForce cards.

    In an image tweeted Monday by AMD's top gaming executive, the chip designer claims its lineup of Radeon RX 6000 cards provide better performance per dollar than competing ones from Nvidia, with all but two of the ten cards listed offering advantages in the double-digit percentages. AMD also claims to provide better performance for the power required by each card in all but two of the cards.

    Continue reading
  • Google opens the pod doors on Bay View campus
    A futuristic design won't make people want to come back – just ask Apple

    After nearly a decade of planning and five years of construction, Google is cutting the ribbon on its Bay View campus, the first that Google itself designed.

    The Bay View campus in Mountain View – slated to open this week – consists of two office buildings (one of which, Charleston East, is still under construction), 20 acres of open space, a 1,000-person event center and 240 short-term accommodations for Google employees. The search giant said the buildings at Bay View total 1.1 million square feet. For reference, that's less than half the size of Apple's spaceship. 

    The roofs on the two main buildings, which look like pavilions roofed in sails, were designed that way for a purpose: They're a network of 90,000 scale-like solar panels nicknamed "dragonscales" for their layout and shimmer. By scaling the tiles, Google said the design minimises damage from wind, rain and snow, and the sloped pavilion-like roof improves solar capture by adding additional curves in the roof. 

    Continue reading
  • Pentester pops open Tesla Model 3 using low-cost Bluetooth module
    Anything that uses proximity-based BLE is vulnerable, claim researchers

    Tesla Model 3 and Y owners, beware: the passive entry feature on your vehicle could potentially be hoodwinked by a relay attack, leading to the theft of the flash motor.

    Discovered and demonstrated by researchers at NCC Group, the technique involves relaying the Bluetooth Low Energy (BLE) signals from a smartphone that has been paired with a Tesla back to the vehicle. Far from simply unlocking the door, this hack lets a miscreant start the car and drive away, too.

    Essentially, what happens is this: the paired smartphone should be physically close by the Tesla to unlock it. NCC's technique involves one gadget near the paired phone, and another gadget near the car. The phone-side gadget relays signals from the phone to the car-side gadget, which forwards them to the vehicle to unlock and start it. This shouldn't normally happen because the phone and car are so far apart. The car has a defense mechanism – based on measuring transmission latency to detect that a paired device is too far away – that ideally prevents relayed signals from working, though this can be defeated by simply cutting the latency of the relay process.

    Continue reading

Biting the hand that feeds IT © 1998–2022