Google is hours away from changing its terms of service for its users, just as French data protection authority CNIL once again urged Larry Page's company to postpone its planned cut-and-shut tweak to its privacy policies.
It said in a letter (PDF) to Page that CNIL's "preliminary analysis shows that Google's new policy does not meet the requirements of the European Directive on Data Protection (95/46/CE), especially the information provided to data subjects."
The DP watchdog added that it was disappointed by Google's claim that it had "extensively pre-briefed" data protection authorities across the EU. CNIL countered that that wasn't the case.
Google has recently been insisting publicly that it only really offers one type of service: search results that are underpinned by ads. The company has been trying, at the same time, to make its online estate much stickier. It's a move that dramatically shifts Google away from how it once claimed to do business.
CNIL said it was particularly concerned about how difficult it was to work out which data would be combined with which Google services. Even "trained privacy professionals" struggled to discern exactly what information the company would be tracking online.
The French DP watchdog added that it would send a questionnaire to Google before the middle of next month on behalf of the Article 29 Working Party - which is the EU data protection authority that asked CNIL to investigate Mountain View's incoming privacy changes.
Meanwhile, no less than 37 chief lawyers (PDF) in the US have requested an urgent meeting with Google's CEO ahead of tomorrow's deadline for debuting the data-handling changes.
Google boasts that it puts a premium on offering users 'meaningful and fine-grained choices over the use of their personal information,' developing its products and services in ways that prevent personal information from being 'held hostage'.
It has made these and other privacy-respecting representations repeatedly over the years, and many consumers have chosen to use Google products over other products because of these representations. Now these same consumers are having their personal information 'held hostage' within the Google ecosystem.
As The Register has previously noted, Google isn't modifying its existing privacy policies in the sense that it won't suddenly begin collecting more data about its users.
Instead, the company is merging around 60 policies into one major document explaining more generally how it uses the information provided by anyone with a Google account.
But, for many privacy advocates there's a significant catch: Mountain View will be able to build up a much more sophisticated profile of individuals who use its products and services because it will now track its users across its online estate more precisely.
It's hoping that revenue-shy YouTube – which Google bought in 2007 for $1.65bn – will be one such property that benefits from the changes, because from tomorrow the world's largest ad broker will be able to pepper the video-sharing site with relevant search results from information garnered via, for example, Gmail.
This change has in fact been expected for some time, given Page's decision to streamline Google's products and services as well as to heavily brand the company's entire online ranch with Google+ – the Chocolate Factory's social network. In addition, ID signups have effectively been pooled into one account which will rule them all.
And it's that final point that is arguably the most significant. El Reg presaged what some of this stuff would mean for Google users here.
Google, for its part, has tried to bat away many of the concerns expressed by US lawmakers and European data protection watchdogs by issuing mealy-mouthed missives explaining why it thinks it is operating within the law.
The only trouble is, not that many people are listening. Here in the UK, only 12 per cent of Google service users have read the new policy, according to results of a YouGov poll carried out on behalf of civil rights campaigner Big Brother Watch.
Worse still, 47 per cent of those people surveyed didn't even know that Google is about to change its terms of service.
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