EA enjoyed considerable success at last Friday's British Academy of Film and Television Videogames Awards 2012 when several of the publisher's games snapped up prestigious statues.
The accolade of Game of the Year went to Valve's highly-rated puzzler Portal 2, a title EA helped distribute, while Battlefield 3 - its fastest selling game of all time - snagged best sound design, best online multiplayer and the Game award.
For many years, the Game gong has gone to Battlefield rival, Activision's Call of Duty series.
Sony's LittleBigPlanet 2 took the gong in the family gaming and innovation departments, while Peggle HD claimed best handheld title, leaving those with original concepts scratching their heads as to what they must do to compete with the flurry of sequels available these days.
Here's the full list of winners:
- Action: Batman: Arkham City
- Artistic Achievement: Rayman Origins
- Audio Achievement: Battlefield 3
- Best Game: Portal 2
- Debut Game: Insanely Twisted Shadow Planet
- Design: Portal 2
- Family: LittleBigPlanet 2
- Game Innovation: LittleBigPlanet 2
- Mobile & Handheld: Peggle HD
- Online - Browser: Monstermind
- Online - Multiplayer: Battlefield 3
- Original Music: LA Noire
- Performer: Mark Hamill, for The Joker in Batman: Arkham City
- Sports/Fitness: Kinect Sports 2
- Story: Portal 2
- Strategy: Total War: Shogun 2
- BAFTA Ones to Watch Award: Tick Tock Toys
- GAME Award of 2011: Battlefield 3