French perfume house bottles 'Eau de new MacBook'

Whoever smelt it dealt it


The scent of an unopened MacBook has been captured by a French perfume house which claims to have created a fragrance reminiscent of that accompanying the unboxing of an Apple gadget.

No, it's not for commercial use; Apple has surely patented the smell of its products anyway. It's for an art project, but considerable effort has been expended in getting the smell right.

For the uninitiated PC owners and forgetful fanbois who don't remember what their Macbook smelt like when they first slipped it out of its plastic casing, fragrance house Air Aroma has put together the scent cocktail unleashed by an unboxing. And no, it's not some combination of Foxconn employee blood and cleaning chemicals. Well, not exactly:

"A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognise this smell. The scent created encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China."

No analysis of whether it really is that different to an Acer or an HP laptop.

Apparently the "fragrance designers" at Air Aroma then used a palette of fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances.

The fragrance has been sent to Australia where it will be wafted through an exhibition called Greatest Hits: A collaboration between Gavin Bell, Jarrah de Kuijer & Simon McGlinn. ®

Similar topics


Other stories you might like

  • Workers win vote to form first-ever US Apple Store union
    Results set to be ratified by labor board by end of the week

    Workers at an Apple Store in Towson, Maryland have voted to form a union, making them the first of the iGiant's retail staff to do so in the United States.

    Out of 110 eligible voters, 65 employees voted in support of unionization versus 33 who voted against it. The organizing committee, known as the Coalition of Organized Retail Employees (CORE), has now filed to certify the results with America's National Labor Relations Board. Members joining this first-ever US Apple Store union will be represented by the International Association of Machinists and Aerospace Workers (IAM).

    "I applaud the courage displayed by CORE members at the Apple store in Towson for achieving this historic victory," IAM's international president Robert Martinez Jr said in a statement on Saturday. "They made a huge sacrifice for thousands of Apple employees across the nation who had all eyes on this election."

    Continue reading
  • Apple’s M2 chip isn’t a slam dunk, but it does point to the future
    The chip’s GPU and neural engine could overshadow Apple’s concession on CPU performance

    Analysis For all the pomp and circumstance surrounding Apple's move to homegrown silicon for Macs, the tech giant has admitted that the new M2 chip isn't quite the slam dunk that its predecessor was when compared to the latest from Apple's former CPU supplier, Intel.

    During its WWDC 2022 keynote Monday, Apple focused its high-level sales pitch for the M2 on claims that the chip is much more power efficient than Intel's latest laptop CPUs. But while doing so, the iPhone maker admitted that Intel has it beat, at least for now, when it comes to CPU performance.

    Apple laid this out clearly during the presentation when Johny Srouji, Apple's senior vice president of hardware technologies, said the M2's eight-core CPU will provide 87 percent of the peak performance of Intel's 12-core Core i7-1260P while using just a quarter of the rival chip's power.

    Continue reading
  • Apple may have to cough up $1bn to Brits in latest iPhone Batterygate claim
    Lawsuit took its time, just like your older iOS handset

    Another day, another legal claim against Apple for deliberately throttling the performance of its iPhones to save battery power.

    This latest case was brought by Justin Gutmann, who has asked the UK's Competition Appeal Tribunal (CAT) to approve a collective action that could allow as many as 25 million Brits to claim compensation from the American technology giant. He claims the iGiant secretly degraded their smartphones' performance to make the battery power last longer.

    Apple may therefore have to cough up an eye-popping £768 million ($927 million), Gutmann's lawyers estimated, Bloomberg first reported this week.

    Continue reading

Biting the hand that feeds IT © 1998–2022