Sony's second addition to its NXT range of smartphones - the Xperia P - has gone up for pre-order in the UK with a price tag of £330.
Unveiled at industry shindig Mobile World Congress 2012 in February, the Android blower debuts the company's WhiteMagic display tech.
Similar to Sharp's yellow-pixel Quattron tellies, this utilises an additional pixel, here opting for white to improve brightness rather than warmth. Smart power efficiency is said to combat battery life too, automatically adjusting for indoor and outdoor conditions.
Powered by a 1GHz dual-core processor running Android 2.3 Gingerbread, the handset features a 4in display, 8Mp camera and 16GB of storage.