John Lewis touts own-brand broadband

ISP for the middle classes


The British middle classes' favourite high street retailer, John Lewis, is renowned for its customer service.

Britain's ISPs are not renowned for their customer service, although sometimes they are fast and often they are cheap.

So one can see why John Lewis thinks it will make a significant splash with this week's own-brand broadband and phone service launch.

John Lewis Broadband offers no activation fees, freephone support and a free wireless router. There are three packages, all on 12-month "no hidden catches" contracts.

  • Standard - up to 16Mbps, 20GB cap, £24.50 a month
  • Unlimited - up to 16Mbps, No limit, £31.50
  • Fibre - up to 38Mbps, 100GB cap, £38.50

In the any questions section of its website John Lewis Broadband says it uses traffic management. Also the service will "let you know if you're approaching your package's limit. Once you've reached it you can buy more gigabytes for £5 per 5GB".

This is not the budget end of the market, where Tesco Broadband plays, for instance.

Virtual is as virtual does

John Lewis is already a broadband service provider through its Greenbee and Waitrose brands. The Sheffield ISP Plusnet supplies these services, making John Lewis a "virtual ISP" in industry parlance.

We assume that it remains a virtual ISP, with John Lewis Broadband, and we will tell you who the provider is, or providers are, when we find out.

John Lewis wants all Waitrose and Greenbee customers to upgrade to JLB, but it may lose some along the way, as it is phasing out those services in a few months.

We also assume John Lewis knows what it is letting itself in for as it has some broadband form. But who loves their ISP?

Bad internet days translate to bad ISP in most people's eyes. And John Lewis surely is placing its hard-won reputation for customer service at risk.

Commentards, speak your piece in the new El Reg Forums.

Let's have a poll, shall we?

JavaScript Disabled

Please Enable JavaScript to use this feature.

®

Bootnote

Some of you may recall that El Reg had its own virtual ISP service, once. It was called VCISP.net - the VC stood for Vultural Capitalist - and ran for maybe six months until March 2003 when the service provider Affinity Internet sold its ISP operations shortly before going bust. About 1000 people had signed up for the service, - and no we never did get paid by Affinity.

Similar topics


Other stories you might like

  • India reveals home-grown server that won't worry the leading edge

    And a National Blockchain Strategy that calls for gov to host BaaS

    India's government has revealed a home-grown server design that is unlikely to threaten the pacesetters of high tech, but (it hopes) will attract domestic buyers and manufacturers and help to kickstart the nation's hardware industry.

    The "Rudra" design is a two-socket server that can run Intel's Cascade Lake Xeons. The machines are offered in 1U or 2U form factors, each at half-width. A pair of GPUs can be equipped, as can DDR4 RAM.

    Cascade Lake emerged in 2019 and has since been superseded by the Ice Lake architecture launched in April 2021. Indian authorities know Rudra is off the pace, and said a new design capable of supporting four GPUs is already in the works with a reveal planned for June 2022.

    Continue reading
  • Prisons transcribe private phone calls with inmates using speech-to-text AI

    Plus: A drug designed by machine learning algorithms to treat liver disease reaches human clinical trials and more

    In brief Prisons around the US are installing AI speech-to-text models to automatically transcribe conversations with inmates during their phone calls.

    A series of contracts and emails from eight different states revealed how Verus, an AI application developed by LEO Technologies and based on a speech-to-text system offered by Amazon, was used to eavesdrop on prisoners’ phone calls.

    In a sales pitch, LEO’s CEO James Sexton told officials working for a jail in Cook County, Illinois, that one of its customers in Calhoun County, Alabama, uses the software to protect prisons from getting sued, according to an investigation by the Thomson Reuters Foundation.

    Continue reading
  • Battlefield 2042: Please don't be the death knell of the franchise, please don't be the death knell of the franchise

    Another terrible launch, but DICE is already working on improvements

    The RPG Greetings, traveller, and welcome back to The Register Plays Games, our monthly gaming column. Since the last edition on New World, we hit level cap and the "endgame". Around this time, item duping exploits became rife and every attempt Amazon Games made to fix it just broke something else. The post-level 60 "watermark" system for gear drops is also infuriating and tedious, but not something we were able to address in the column. So bear these things in mind if you were ever tempted. On that note, it's time to look at another newly released shit show – Battlefield 2042.

    I wanted to love Battlefield 2042, I really did. After the bum note of the first-person shooter (FPS) franchise's return to Second World War theatres with Battlefield V (2018), I stupidly assumed the next entry from EA-owned Swedish developer DICE would be a return to form. I was wrong.

    The multiplayer military FPS market is dominated by two forces: Activision's Call of Duty (COD) series and EA's Battlefield. Fans of each franchise are loyal to the point of zealotry with little crossover between player bases. Here's where I stand: COD jumped the shark with Modern Warfare 2 in 2009. It's flip-flopped from WW2 to present-day combat and back again, tried sci-fi, and even the Battle Royale trend with the free-to-play Call of Duty: Warzone (2020), which has been thoroughly ruined by hackers and developer inaction.

    Continue reading

Biting the hand that feeds IT © 1998–2021