Red Hat, you cheeky, cheeky monkeys
Red Hat wants to grab the attention of delegates to VMworld Europe in Barcelona with a guerrilla marketing stunt that deploys the biggest hashtag we have seen.
For its "Red Hat welcome", the vendor daubed the Shadowman logo, measuring 60x60 metres, in a massive field located directly under the flight path of Barcelona airport.
VMware opens its doors to VMWorld Europe tomorrow (9 October). ®