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Red Hat stalks VMware in field sport ambush
Gets message out to VMworld via grassroots channels
Mon 8 Oct 2012 //
11:54 UTC
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Red Hat, you cheeky, cheeky monkeys
Red Hat wants to grab the attention of delegates to VMworld Europe in Barcelona with a guerrilla marketing stunt that deploys the biggest hashtag we have seen.
For its "Red Hat welcome", the vendor daubed the Shadowman logo, measuring 60x60 metres, in a massive field located directly under the flight path of Barcelona airport.
VMware opens its doors to VMWorld Europe tomorrow (9 October). ®
Biting the hand that feeds IT
