Sony has begun advertising the PlayStation Vita in French magazines by comparing the device to a woman with four breasts.
"Deux faces tactiles, deux fois plus de sensations,” breathes the Gallic ad - photographed and posted on Twitter - to promote of the handheld's front touchscreen and rear touchpad. Translation: two touchable sides, twice the sensations.
Fortunately, a stiff-upper-lipped Sony UK rep calmed upset British sensibilities by revealing the ad was "not something that would necessarily be considered for the UK market".
I guess for some people the image could be rather shocking. I nearly had a stroke myself. Ahem. ®