Apple's flagship Paris store was raided on New Year's Eve by armed robbers, who made off with iThings worth up to one million euros.
The four crooks broke into the shop at 9pm - three hours after it closed and just hours before French revellers celebrated the start of 2013 - le Plod told daily newspaper Le Figaro.
Neither the police nor the iPhone giant confirmed the value of the stolen loot. Reports in the French media suggest the haul could be worth up to £812,000.
The fruity firm's stores are particularly attractive to gangs of thieves: at the end of 2011, a teen troupe of burglars broke into the Apple Store in London's Covent Garden.
In fact, iGear is so seductive to the criminal element that New York mayor Michael Bloomberg blamed the Tim Cook-run titan's popularity for the rise in major crime in the city.
Apple did not return a request for comment from El Reg. ®