DropBox seeks to woo IT admins with team data controls

Wants to beat down Microsoft, Google, Apple, EMC threats


Dropbox is changing its cloud storage service to reassure IT administrators that they can control their users and not have sensitive information taking wing out of their corporate servers.

Last November the company claimed it had 100 million users, and that 95 per cent of Fortune 500 companies have at least one Dropbox user. That last stat is hardly impressive, given the nunmber of employees such firms have, but the company is increasingly focused on selling its "Dropbox for Teams" corporate product into small and medium sized business – moving out of the consumer ghetto and into paying enterprise customers.

The Teams product is designed to let groups within a company share documents and data over the Dropbox servers. It costs $795 per year for five users, and an extra $125 for every new team member. Some basic administrative tools come with the service, but now Dropbox has started revamping these to give IT administrators access to more information.

On Tuesday, the company added a new UI to the IT admin interface with added functions such as giving information on an individual's usage, the IP address from which they are logging in, the use of third-party applications within the Dropbox system, adding the ability to block accounts (if a laptop is stolen, for example), and including tools to enforce the use of two-factor authentication.

"These are the things that were defined as most important in the process of conversations with customers," Sujay Jaswa, VP of sales and business development, told The Register. "If we look at what people have been asking for, then this captures a huge percentage of those things."

Dropbox has carved out a respectable niche in the cloud storage business, but is facing increasing competition from Microsoft SkyDrive, Google Drive, Apple iCloud and enterprise-specific services such as EMC's Syncplicity scheme. But Jaswa said the company wasn't concerned about the big boys muscling in on its turf. "In our sales calls, it's only a single digit of those calls that even mention a competitor. They're not doing the comparison shopping thing," he said.

Nevertheless, it's going to be interesting to see if the larger firms can leverage their enterprise user base to exclude the plucky start-up. Expect much more movement in this market over the coming year from Dropbox and its foes. ®

Similar topics


Other stories you might like

  • Battlefield 2042: Please don't be the death knell of the franchise, please don't be the death knell of the franchise

    Another terrible launch, but DICE is already working on improvements

    The RPG Greetings, traveller, and welcome back to The Register Plays Games, our monthly gaming column. Since the last edition on New World, we hit level cap and the "endgame". Around this time, item duping exploits became rife and every attempt Amazon Games made to fix it just broke something else. The post-level 60 "watermark" system for gear drops is also infuriating and tedious, but not something we were able to address in the column. So bear these things in mind if you were ever tempted. On that note, it's time to look at another newly released shit show – Battlefield 2042.

    I wanted to love Battlefield 2042, I really did. After the bum note of the first-person shooter (FPS) franchise's return to Second World War theatres with Battlefield V (2018), I stupidly assumed the next entry from EA-owned Swedish developer DICE would be a return to form. I was wrong.

    The multiplayer military FPS market is dominated by two forces: Activision's Call of Duty (COD) series and EA's Battlefield. Fans of each franchise are loyal to the point of zealotry with little crossover between player bases. Here's where I stand: COD jumped the shark with Modern Warfare 2 in 2009. It's flip-flopped from WW2 to present-day combat and back again, tried sci-fi, and even the Battle Royale trend with the free-to-play Call of Duty: Warzone (2020), which has been thoroughly ruined by hackers and developer inaction.

    Continue reading
  • American diplomats' iPhones reportedly compromised by NSO Group intrusion software

    Reuters claims nine State Department employees outside the US had their devices hacked

    The Apple iPhones of at least nine US State Department officials were compromised by an unidentified entity using NSO Group's Pegasus spyware, according to a report published Friday by Reuters.

    NSO Group in an email to The Register said it has blocked an unnamed customers' access to its system upon receiving an inquiry about the incident but has yet to confirm whether its software was involved.

    "Once the inquiry was received, and before any investigation under our compliance policy, we have decided to immediately terminate relevant customers’ access to the system, due to the severity of the allegations," an NSO spokesperson told The Register in an email. "To this point, we haven’t received any information nor the phone numbers, nor any indication that NSO’s tools were used in this case."

    Continue reading
  • Utility biz Delta-Montrose Electric Association loses billing capability and two decades of records after cyber attack

    All together now - R, A, N, S, O...

    A US utility company based in Colorado was hit by a ransomware attack in November that wiped out two decades' worth of records and knocked out billing systems that won't be restored until next week at the earliest.

    The attack was detailed by the Delta-Montrose Electric Association (DMEA) in a post on its website explaining that current customers won't be penalised for being unable to pay their bills because of the incident.

    "We are a victim of a malicious cyber security attack. In the middle of an investigation, that is as far as I’m willing to go," DMEA chief exec Alyssa Clemsen Roberts told a public board meeting, as reported by a local paper.

    Continue reading

Biting the hand that feeds IT © 1998–2021