Bill Gates: Windows Phone strategy was 'a mistake'

'Not satisfied' that Microsoft isn't leading in phones


Microsoft chairman Bill Gates may be devoting more time to running his philanthropic foundation than to day-to-day operations in Redmond these days, but that doesn't mean he's satisfied with how things are going at the company he founded, particularly where mobility is concerned.

In an interview with CBS This Morning's Charlie Rose on Monday, Gates admitted he wasn't pleased with Microsoft's performance in the mobile market, going as far as to characterize the company's smartphone strategy as "a mistake."

"We didn't miss cell phones," Gates said. "But the way that we went about it didn't allow us to get the leadership, so it's clearly a mistake."

Mind you, to say that Microsoft isn't leading with Windows Phone is a bit of an understatement. According to recent research from comScore, Microsoft's share of the smartphone market actually shrunk during the three months ending December 2012, leaving it with a paltry 2.9 per cent.

That was less than half the share commanded by BlackBerry during the same period – a company to which pundits routinely feel compelled to attach such adjectives as "struggling," "embattled," "beleaguered," and so on.

In 2011, Microsoft CEO Steve Ballmer confidently told a meeting of financial analysts that he had high hopes that Windows Phone would soon become the third most popular smartphone platform. But given the market performance of Windows Phone 8 so far, even that comparatively meager milestone still looks out of reach.

Gates stopped short of pinning Windows Phone's poor sales on Microsoft's CEO, however, arguing that Microsoft has accomplished lots of important things under Ballmer's tenure, even if securing a dominant position in smartphones wasn't one of them.

"He and I are two of the most self-critical people you can imagine," Gates said. "There were a lot of amazing things that Steve's leadership got done with the company in the last year. Windows 8 is key to the future ... the Surface computer ... Bing, people have seen is a better search product ... the Xbox ... But is it enough? No. He and I are not satisfied that, in terms of breakthrough things, that we're doing everything possible." ®

Similar topics


Other stories you might like

  • India reveals home-grown server that won't worry the leading edge

    And a National Blockchain Strategy that calls for gov to host BaaS

    India's government has revealed a home-grown server design that is unlikely to threaten the pacesetters of high tech, but (it hopes) will attract domestic buyers and manufacturers and help to kickstart the nation's hardware industry.

    The "Rudra" design is a two-socket server that can run Intel's Cascade Lake Xeons. The machines are offered in 1U or 2U form factors, each at half-width. A pair of GPUs can be equipped, as can DDR4 RAM.

    Cascade Lake emerged in 2019 and has since been superseded by the Ice Lake architecture launched in April 2021. Indian authorities know Rudra is off the pace, and said a new design capable of supporting four GPUs is already in the works with a reveal planned for June 2022.

    Continue reading
  • Prisons transcribe private phone calls with inmates using speech-to-text AI

    Plus: A drug designed by machine learning algorithms to treat liver disease reaches human clinical trials and more

    In brief Prisons around the US are installing AI speech-to-text models to automatically transcribe conversations with inmates during their phone calls.

    A series of contracts and emails from eight different states revealed how Verus, an AI application developed by LEO Technologies and based on a speech-to-text system offered by Amazon, was used to eavesdrop on prisoners’ phone calls.

    In a sales pitch, LEO’s CEO James Sexton told officials working for a jail in Cook County, Illinois, that one of its customers in Calhoun County, Alabama, uses the software to protect prisons from getting sued, according to an investigation by the Thomson Reuters Foundation.

    Continue reading
  • Battlefield 2042: Please don't be the death knell of the franchise, please don't be the death knell of the franchise

    Another terrible launch, but DICE is already working on improvements

    The RPG Greetings, traveller, and welcome back to The Register Plays Games, our monthly gaming column. Since the last edition on New World, we hit level cap and the "endgame". Around this time, item duping exploits became rife and every attempt Amazon Games made to fix it just broke something else. The post-level 60 "watermark" system for gear drops is also infuriating and tedious, but not something we were able to address in the column. So bear these things in mind if you were ever tempted. On that note, it's time to look at another newly released shit show – Battlefield 2042.

    I wanted to love Battlefield 2042, I really did. After the bum note of the first-person shooter (FPS) franchise's return to Second World War theatres with Battlefield V (2018), I stupidly assumed the next entry from EA-owned Swedish developer DICE would be a return to form. I was wrong.

    The multiplayer military FPS market is dominated by two forces: Activision's Call of Duty (COD) series and EA's Battlefield. Fans of each franchise are loyal to the point of zealotry with little crossover between player bases. Here's where I stand: COD jumped the shark with Modern Warfare 2 in 2009. It's flip-flopped from WW2 to present-day combat and back again, tried sci-fi, and even the Battle Royale trend with the free-to-play Call of Duty: Warzone (2020), which has been thoroughly ruined by hackers and developer inaction.

    Continue reading

Biting the hand that feeds IT © 1998–2021