Audio gumble biz Jawbone gobbles bag of 500 trillion body bits

Human-watching BodyMedia snapped up for $100m


Speaker and headset biz Jawbone has spent over $100m snapping up body sensor maker BodyMedia to get into the wild world of biometrics.

Jawbone already sells the Up, a wristband which closely monitors your movements to estimate calories burnt, but its acquisition of BodyMedia gives it access to a whole load of body-monitoring kit – and, more importantly, the patents to ensure unimpeded development in that direction. Development which will be accelerated by integration with a load of fitness apps and If This Then That (IFTTT).

Ten applications will now play nicely with the iOS Up application (necessary since the wristband can only synchronise with the app; Android version to follow) including MapMyFitness, MyFitnessPal, Notch, RunKeeper and the aforementioned IFTTT.

IFTTT lets users create recipes for automating straightforward tasks by connecting trigger actions with a set of user-defined outputs. connecting cloud services together. So one could automatically Tweet when 2,500 calories have been burnt, or use a Belkin mains switch to deny access to the TV until 50 sit-ups have been completed; actions which will be triggered when the Up wristband is connected to the iOS app.

The Up wristband only monitors movement, but BodyMedia sells a range of armbands which monitor skin conductivity and temperature, as well as having wireless links to a mobile app, but the patent portfolio is clearly a significant part of the attraction:

"BodyMedia has been a pioneer in wearable body monitors, with over 14 years of medical and consumer expertise in the category and 87 patents issued"

So explains the Jawbone press release explaining the acquisition, going on to point out that BodyMedia's cloud also has accumulated 500 trillion points of data from its customers, which will become increasingly valuable as we establish what is "normal variation" and what is "scary divergence" amongst all the new data flowing in.

The wellness industry, selling health monitoring kit to "a bunch of attention seeking old-style hypochondriacs and neurotics" as one medical expert termed it, is (we're often told) about to explode. If it does, then by acquiring BodyMedia and opening up its apps, Jawbone will be well placed to take a big part of that explosion. ®


Tech Resources

How backup modernization changes the ransomware game

If the thrill of backing up your data and wondering if you will ever see it again has worn off, start the new year by getting rid of the lingering pain of legacy backup. Bipul Sinha, CEO of the Cloud Data Management Company, Rubrik, and Miguel Zatarain, Director of Global Infrastructure Technology at PACCAR, Fortune 500 manufacturer of trucks and Rubrik customer, are talking to the Reg’s Tim Phillips about how to eliminate the costly, slow and spotty performance of legacy backup, and how to modernize your implementation in 2021 to make your business more resilient.

The State of Application Security 2020

Forrester analyzed the state of application security in 2020 and found over 75% of external attacks are attributed to web application and software exploits.

Webcast Slide Deck | Three reasons you need a hybrid multicloud

Businesses need their IT teams to operate applications and data in a hybrid environment spanning on-premises private and public clouds. But this poses many challenges, such as managing complex networking, re-architecting applications for the cloud, and managing multiple infrastructure silos. There is a pressing need for a single platform that addresses these challenges - a hybrid multicloud built for the digital innovation era. Just this Regcast to find out: Why hybrid multicloud is the ideal path to accelerate cloud migration.

Top 20 Private Cloud Questions Answered

Download this asset for straight answers to your top private cloud questions.

Biting the hand that feeds IT © 1998–2021