YouTube Trends Map pokes tacky underbelly of American psyche

'What do women want?' Not what men do, apparently


YouTube has unveiled a new way to place your finger on the pulse of American culture – even though the beat it detects may accompany a tune you might not want to hear.

"Are teens in the South watching the same videos as middle-aged folks in New England?" writes YouTube Trends Manager Kevin Allocca in a Tuesday post on the company's Trends blog. "Now with the YouTube Trends Map (youtube.com/trendsmap), you can see today's most popular videos in major markets across the U.S."

The Trends Map page provides – you guessed it – a map (US-only, for now) – that displays tiny thumbnails of the most-watched videos in nearly 150 US regions. Mouse over a thumbnail and a window pops up showing larger thumbnails of up to three top videos in that market.

Men prefer high school water polo fights (top),
Women prefer child abuse prevention (bottom)
(click to enlarge)

Click on any of those thumbnails, and a window takes over the Trends Map page, in which you can either watch the video or click through to the YouTube page where the video is hosted, for the "full watch" experience.

You can choose to have the map show videos viewed by men, women, or both; by all age ranges or a choice among seven slices from 13-17 to 65-and-up; or by videos shared or viewed.

The Trends Map provides an up-to-the-minute view into the collective tastes of US regions and demographic subgroups – and when we fired it up this afternoon here at Vulture Annex, that view did not exactly show men in a positive light.

Overwhelmingly, the most popular video viewed today – especially by men – was of an altercation between two high school water polo teams in Florida. That no-audio bit of adolescent pushing and shoving was the top video among men in 94 per cent of the surveyed regions.

Women, on the other hand, preferred a thoughtful video of a Spanish outdoor display about child abuse that is designed to deliver one message to short kids and another to tall adults by using lenticular lenses. That video was preferred by women in 65 per cent of the regions surveyed — the Floridian bit of macho posturing garnered top-viewed status by women in 32 per cent of the surveyed regions.

All-in-all, the Trends Map is a fascinating peek into the American psyche – although you may not always be heartened by what you find. ®

Similar topics


Other stories you might like

  • AI chatbot trained on posts from web sewer 4chan behaved badly – just like human members
    Bot was booted for being bothersome

    A prankster researcher has trained an AI chatbot on over 134 million posts to notoriously freewheeling internet forum 4chan, then set it live on the site before it was swiftly banned.

    Yannic Kilcher, an AI researcher who posts some of his work to YouTube, called his creation "GPT-4chan" and described it as "the worst AI ever". He trained GPT-J 6B, an open source language model, on a dataset containing 3.5 years' worth of posts scraped from 4chan's imageboard. Kilcher then developed a chatbot that processed 4chan posts as inputs and generated text outputs, automatically commenting in numerous threads.

    Netizens quickly noticed a 4chan account was posting suspiciously frequently, and began speculating whether it was a bot.

    Continue reading
  • YouTube terminates account for Hong Kong's presumed next head of government
    Google cites US sanctions while Beijing and John Lee Ka-chiu are miffed

    YouTube has blocked the campaign account of Hong Kong's only candidate for the Special Administrative Region's (SAR) head of government, John Lee Ka-chiu, citing US sanctions.

    Lee was selected by Beijing and is almost certain to replace current HK Chief Executive Carrie Lam, another Chinese Communist Party pick, after a May 8 election. At the election, 1,454 members of a committee dominated by pro-Beijing politicians and tycoons votes.

    Lee, often referred to as "Pikachu" by the Hong Kong anti-establishment faction as it sounds similar to "Lee Ka-chiu," stepped down from his position as Secretary for Security in Hong Kong to run for the chief executive spot.

    Continue reading
  • PlanetScale offers undo button to reverse schema migration without losing data
    Vitess-based database splits system for 30 minutes allowing users to right regrettable changes

    Distributed transaction database biz PlanetScale has introduced an "undo" button it says can reverse schema changes, allowing devs to avoid embarrassing disasters by reverting to the original design without losing data within a 30-minute window.

    Based on YouTube-developed distributed relational database Vitess, PlanetScale is a proprietary database-as-a-service designed to make life easier for developers than the open-source system. Based on MySQL, Vitess is used by the likes of Slack, Airbnb, and GitHub for its horizontal, globally scalable online transaction processing (OLTP) architecture. It has added SoundCloud, Solana, and MyFitnessPal as customers since it launched.

    With the latest announcement, PlanetScale introduces an "Easy Button" to undo schema migrations that enables users to recover in seconds from changes that break production databases. Dubbed Rewind, the feature lets users "almost instantly" revert changes to the previous healthy state without losing any of the data that was added, modified, or otherwise changed in the interim.

    Continue reading

Biting the hand that feeds IT © 1998–2022