Apple throwing separate Chinese iPhone event

One more thing, in one more place …


Chinese press have received an invitation to an Apple event, in Beijing, to take place just hours after the fruity phone factory does its usual thing in Cupertino.

Local news outlet Sina brought the world the news , and the image below that apparently translates as a promise of a “dazzling” day for China.

The event will take place at 10:00 Beijing time on September 11th, nine hours after the California event.

China is of course a colossal and important market, so much so that Tim Cook visited in July to duchess local carriers.

Apple will of course not comment on what it intends to do at either event, but three scenarios for the Beijing bash appeal:

  • Cupertino has cooked up a version of the iPhone that works on China Mobile's TD-SCDMA networks, a scenario we offer given Apple has pulled this trick before with the CDMA iPhone for Verizon;
  • Apple is indeed going to announce a cheaper iPhone, and re-enforcing that message with a Beijing event makes sense so it can connect with Middle Kingdom consumers who may be soaring up the global disposable income charts but still prefer their smartmobes to cost less than $US200;
  • Apple has reached some kind of detente with China that means its full suite of services will be available in localised versions, perhaps with less state oversight than is afforded to the likes of Google.
Apple's invitation to its September 11 event in China

Apple's Beijing event invitation

The thing Vulture South would like to know about the event is who will front it, because with just nine hours between the events it won't be possible for Tim Cook to attend both unless Apple has invented a teleporter or hired a military jet. In our Asian travels, we've found Chinese media often appear happy to listen to live translations of events, at least outside China. If our third option above has come to pass, might Cook's appearance in Cupertino be just that, and his meatspace moment take place in Beijing? Mighty Jony Ive get the gig? Or is Apple about to extend its cult of personality to a Chinese figurehead?

And the Cupertino version of the invitation

There's no point asking Apple what will go down in Beijing: the company stays schtum on everything bar the wonders of its products on its most verbose days. ®


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