Did Feedly just witness thousands of users unplugging from its service in disgust over its abrupt decision to force everyone to login via a Google+ ID?
The answer to that question appears to be yes.
Feedly said it had listened to the feedback - which looks to have been universally negative - and decided to reverse the tweak having spotted the error of its ways.
It said in a new blog post:
Thank you for the feedback regarding Google+ Integration.
The fact that the change is forcing users to create a Google+ profile and that Google+ is not available in some companies and on some Google Apps domains outweighs the benefit of being about to login more seamlessly across devices (Android).
So we are going to rollback the Google+ login change in a few hours.
The company added that - for those people who hadn't abandoned Feedly today following the almighty cockup - it was still looking at integrating Google+ in some way and that it would offer more login options for its service over the coming weeks.
Some users replied to the blog post positively. But as one cynic noted:
Before everyone gets too sycophantic, can we please address the underlying problems - Why was this change enforced upon paying customers with no warning? Why did devs not realise that this would force users to create Google+ profiles?
I’m grateful (if unsurprised) for the rollback, but I want to see smoother, more controlled rollouts in the future if I’m ever to renew my paid Pro service.
Feedly admitted it had screwed up and also appeared to be pretty ignorant of the functions of Google+.
"We thought that because all the feedly users logged in to their feedly using a Google identity, switch to the Google+ identity would be simply mechanical - a different login popup," confessed a hapless company employee named Edwin. ®