A Dublin, Ireland-based company that carefully strips out news stories from other content on sites such as Twitter has been bought by Rupert Murdoch's News Corp for $25m.
Storyful, whose founder and chief Mark Little rather grandly bills the outfit as "the first news agency of the social media age", will operate as a standalone operation within the News Corp empire.
Handily, Storyful's current customers include publications such as the Murdoch-owned Wall Street Journal.
News Corp boss Robert Thomson said that the Storyful was good at spotting videos online, authenticating them, and then turning the content into a money spinner.
The strategy behind this acquisition is a simple one: News Corp can use Storyful to dig out pleb-generated vids ahead of the competition as a big news story is breaking.
It could, of course, also take eyeballs away from Twitter. ®