Kim Dotcom has unveiled a demo of his new streaming music service Baboom, which he hopes will knock iTunes and Spotify off the top of the digital hit parade.
Based on the limited demo available, Baboom is as much as ego-tickler for the mega-sized Mega mogul as it is a bona fide music website.
It appears to have various social features and will allow artists to distribute free music to their eager fans.
The only album currently available on Baboom is Dotcom's own moderately dire debut, Good Times, which sounds like the sort of plastic pop Justin Bieber would make if he'd spent his teenage years being passed around the dark rooms of Berlin fetish clubs.
Despite our verdict on his efforts, Dotcom is clearly pleased with the attention his album has garnered. He tweeted:
In the first hour after its launch, the pudgy attention-seeker received 78,321 plays, prompting him to excitedly predict a huge victory over the Recording Industry Association of America:
Dotcom is the man behind MegaUpload and is currently living in New Zealand, where he is fighting extradition to America to face charges of copyright infringement.
His attempt to gatecrash the streaming music market will bring him into direct competition with Dr Dre, whose Beats brand is just about to launch a similar service.
However, Dotcom's music is unlikely to bring him into competition with anyone. El Reg advises the plus-size programmer to stick to his day job. ®