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Reading this headline? You and 9.47 million others

Cawing of the Vultures heard by more IT pros than ever before

It's January again: and that means it's time for our annual letter from the Audit Bureau of Circulation, telling us Vultures how we did in our regular November audit of site traffic last year.

Without further ado, the scores on the doors: 9,470,181 unique users paid a visit that month, up from 7,326,907 in 2012. That's a climb of just over 29 per cent and now the third record-high figure in a row. It equates to 468,118 daily average uniques. These swarming readers delivered a total of 44,068,339 page impressions.

As ever the main audiences are in the UK (1.75m uniques, pretty much all the IT people in the land and then some) and the US (4.46m, up from just under 3m last year). Other places you'll find a lot of Reg readers are Canada, Australia, India and Northern Europe - though there's a good chance of finding a Reg reader almost anywhere there's any IT, including the South Pole.

ABC (ABCe for online) figures are the standard for the UK-based media industry, with all the major newspaper websites getting their figures audited monthly. In those terms, el Reg has around a third as much clout as The Sun, forty per cent of that wielded by the Independent, and of course significantly more than the websites of the Evening Standard (pdf here) and Metro. We're not in quite the same league as the real big boys: but we have our points even compared to them. By our fag-packet calculations each individual Vulture reaches more than four times as many readers as - say - a Guardian or Telegraph journalist.

Our competitors in the UK online Sci/Tech sector are generally rather reticent about their traffic figures.

We sometimes wonder why we aren't more often mentioned when people in the media talk about online publishing successes (though it does happen now and again). We've come to the conclusion that our dull, old-fashioned practice of turning a profit renders us much too unhip to be interesting in the digital media world.

You can look at our figures in detail courtesy of the ABCe here in pdf. ®


Some simple extension could easily be applied to the useful information we furnished last year regarding how many Olympic swimming pools the Register readership could fill (a lot) how far around the globe you would all stretch if placed head to toe (surprisingly far) etc.

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