Many critics believe Google Glass is a threatening technology which could enable film piracy, erode personal privacy and bring about an era where we spend all our time plugged into the matrix.
But all of those valid concerns miss one basic point about the Chocolate Factory's wearable computer: it looks bloody ridiculous.
Now Google has decided to offer the fashion police a small bung with the announcement of a range of prescription glasses and lenses which can be used with Glass.
The specs will come in four ranges called Bold, Curve, Thin and Split, which each cost $225. There will also be range of sunglasses which come in three styles: Classic, Edge and Stevie Wonder. We may have lied about the last one, but it's probably the most honest of the monikers.
Obviously, aspiring Glassholes will have to shell out another $1,500 for the wearable computer itself.
Here's a video showing a shiny happy collection of multi-ethnic urbanites wearing the new prescription Glass:
Up until now, Glassholes are a small group, but it looks likely that Glass will be given a full worldwide release later this year.
"We want as many people as possible to wear it," Isabelle Olsson, lead Glass designer said last week. ®