Google is attempting to stamp out fake views on its video-sharing website YouTube - which is reportedly about to get a new boss in the shape of the company's ad honcho Susan Wojcicki.
The ad giant claimed that YouTube was "a place for meaningful human interaction" and as such shouldn't be tainted by spam.
Google said in a blog post:
While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count, removing fraudulent views as new evidence comes to light.
The company warned users who post vids on YouTube to beware of third-party marketing outfits as some of them will sell fake views to unsuspecting folk.
Google added that only a small fraction of videos shared on its site would be killed if they are found to have been pumped with false view counts.
YouTube has undergone a number of changes in recent months as Google attempts to pluck more ad revenue from the service.
To satisfy admen, it needs to prove that the videos posted carry authentic data about the number of views, likes and comments - which were recently painted with a vanilla sheen that some users moaned about.
On the same day that Google unveiled its plans to make views more authentic on YouTube, The Information speculated that the firm's ad boss Susan Wojcicki was set to become the new chief of the vid-sharing site. ®