When Amazon.com last year floated the idea it might one day deliver goods by drone, plenty of folks thought the launch was really just hot air.
But Minnesota brewery Lakemaid has just proved that Jeff Bezos is indeed a visionary of the highest order by proving the idea with the aerial despatch of twelve bottles of its Frosty Winter Lager.
The video below is short on detail: it reveals nothing about the guidance system or range of the hexacopter depicted. What is impressive is that it hefts the twelve-pack handily.
This looks a lot like a promotion: there's no indication the brewer intends to offer drone delivery as a service.
But as a proof of concept, we'll take it! Every technology platform needs a killer app to propel its success. Delivering some much-needed refreshment is, to Vulture South's eye, a far more compelling proposition than parachuting books into backyards. ®