Hipsters. They're this decade's yuppies, but with worse facial hair. And an annoying predilection for pointless retro-technology fetishm that manifests itself in a love for vinyl records.
Actually, scratch that complaint (pardon the pun). Or at least scratch it for the new 'ULTRA LP' format that Jack White, formerly of The White Stripes, has cooked up for his new release Lazaretto.
White says the LP has the following features:
- 2 vinyl-only hidden tracks hidden beneath the center labels
- 1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record
- Side A plays from the inside out
- Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped. The grooves meet for the body of the song
- Matte finish on Side B, giving the appearance of an un-played 78 RPM record
- Both sides end with locked grooves
- Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record
- Zero compression used in the mastering
Even if you're not enamoured of the theory that vinyl has mystical music-enhancing qualities, that's a fine list of hacks and tricks you'll struggle to bake into an iPod or a Spotify playlist.
Those damn hipsters. Even with those silly beards, they get all the fun. ®