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Oh SNAP, here comes Amazon: EMC drops prices for Syncplicity

Boosts capacity too as Zocalo effect kicks in

EMC has made dramatic pricing and capacity changes to its Syncplicity product after Amazon has entered the market with its Zocalo services.

The news was announced in an EMC blog.

  • Syncplicity has an Enterprise Edition ($150/user/year or $12.50/user/month) which now has unlimited storage in the cloud and unlimited storage on-premises if the hybrid cloud approach is used.
  • A new Department Edition costs $60/user/year or $5/user/month and has 1TB of cloud storage pooled across a minimum of 25 users, equivalent to 40GB/user at that level.
  • The Business Edition costs $60/user per year or $5/user/month with a minimum of three users and 300GB pooled storage plus 5GB/user.
  • The Personal Edition is free and provides 10GB per user, up from 2GB. You can pool 100GB across a bunch of personal users for $60/year, $5/month.
  • With all editions there is no limit on file size, no bandwidth restrictions and no limitation on the number of devices accessing the service.

EMC has also added a couple of business plan features to its personal edition: annotation of PDFs and editing of Microsoft Office documents on IOS and Android mobile devices.

The news comes after Amazon entered the market with its Zocalo service. Zocalo costs $5/user/month with 200GB capacity per user (pricing details here).

If you are an Amazon Workspaces customer, Zocalo is free with up to 50GB of storage – and thereafter $2/user/month with 200GB of capacity. EMC would no doubt contrast this with its Business Edition's pooled 300GB capacity plus 5GB/user for an effective $5/user/month and the Department Edition, with its pooled terabyte across 25 users at the effective $5/user/month cost.

But EMC has stopped at giving the Business and Department Edition users 200GB each and Zocalo looks to have a pricing advantage. Box and Dropbox may have to respond with price cuts as well. ®

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