Hi-ho EVO: VMware eyes TWO new hardware-flavored trademarks

'EVO' and 'EVO: RAIL' filed in early August – just in time for...


VMworld 2014 VMware applied for two more hardware-related trademarks this month, it has emerged.

One application is for “EVO”, described as “Computer hardware and software for virtualization; computer hardware and software enabling users to manage virtual computing resources that include networking.”

A second application, “EVO: RAIL”, is described as encompassing “Computer hardware and software for virtualization; computer hardware and software enabling users to manage virtual computing resources that include networking and data storage.”

Those with good memories will recall that virtualization kingpin VMware also applied to trademark “MARVIN”. The description used in that application is “Computer hardware for virtualization; computer hardware enabling users to manage virtual computing resources that include networking and data storage”.

VMware is keeping a tight lid on its plans ahead of the opening of VMworld 2014 in San Francisco, California, next week. Despite that, given the above trademark applications, here's where we think the next few days are heading:

  • VMware has repeatedly stated it is a software company and not a hardware company, and has no intention of becoming the latter;
  • Storage is mentioned in the MARVIN application, but not the EVO application;
  • Storage is mentioned in the EVO: RAIL application.

A possible conclusion is therefore that VMware has not one, but two, hardware designs up its sleeve. All will be revealed, we expect, on Monday. ®


Other stories you might like

  • VMware customers have watched Broadcom's acquisitions and don't like what they see
    It's not hard to find unpleasant precedents for what might happen to Virtzilla

    VMware customers have seen companies acquired by Broadcom Software emerge with lower profiles, slower innovation, and higher prices - a combination that makes them nervous about the virtualization giant’s future.

    The Register offers that assessment after spending the day at a VMware user group conference in Melbourne, Australia, where we interviewed over a dozen VMware customers to ascertain their reaction to Broadcom’s surprise acquisition of the virtualisation giant. The customers all requested that The Register not use their names, or those of their employers, as none were authorized to speak to the media.

    One of those customers was a sysadmin at a sporting organisation that has decided to drop Symantec products because product evolution has slowed under Broadcom’s ownership. The sysadmin has also heard, from multiple sources including Broadcom partners, that the company uses price hikes to discourage customers it does not want.

    Continue reading
  • Confirmed: Broadcom, VMware agree to $61b merger
    Unless anyone out there can make a better offer. Oh, Elon?

    Broadcom has confirmed it intends to acquire VMware in a deal that looks set to be worth $61 billion, if it goes ahead: the agreement provides for a “go-shop” provision under which the virtualization giant may solicit alternative offers.

    Rumors of the proposed merger emerged earlier this week, amid much speculation, but neither of the companies was prepared to comment on the deal before today, when it was disclosed that the boards of directors of both organizations have unanimously approved the agreement.

    Michael Dell and Silver Lake investors, which own just over half of the outstanding shares in VMware between both, have apparently signed support agreements to vote in favor of the transaction, so long as the VMware board continues to recommend the proposed transaction with chip designer Broadcom.

    Continue reading
  • Broadcom to 'focus on rapid transition to subscriptions' for VMware
    Offers comforting vision for core customers, products, channel – though warns efficiencies are coming

    Broadcom has signaled its $61 billion acquisition of VMware will involve a “rapid transition from perpetual licenses to subscriptions.”

    That's according to Tom Krause, president of the Broadcom Software Group, on Thursday's Broadcom earnings call. He was asked how the semiconductor giant plans to deliver on its guidance that VMware will add approximately $8.5 billion of pro forma EBITDA to Broadcom within three years of the deal closing – significant growth given VMware currently produces about $4.7 billion. And subscriptions was the answer.

    Krause also repeatedly said Broadcom intends to invest in VMware’s key product portfolio and is pleased to be acquiring a sales organization and channel relationships that give it reach Broadcom does not currently enjoy.

    Continue reading

Biting the hand that feeds IT © 1998–2022