Chip giant AMD took the wraps off the latest in a series of graphic cards on Saturday when it revealed the Radeon R9 285, which it claims is speedier than rival Nvidia GTX 760.
The company revealed its new card at its "30 Years of Gaming and Graphics" shindig yesterday.
AMD said that the Radeon R9 will be released on 2 September with a $249 (£150) price tag attached to it.
The firm bragged that the graphics card had left its competitors "green with envy", but obviously - until gamers get their mitts on the Radeon R9 - we only have AMD's word for it.
"The AMD Radeon R9 285 graphics card is faster than Nvidia’s GTX 760.1," the company claimed. "That’s because we designed it for a single purpose: to play demanding PC games at maximum detail better than any card in its class." ®