Dyson is trying out the Apple school of marketing with a teaser video for its newest product, due out on 4 September.
The vacuum cleaner and fan manufacturer has popped a 26-second short on its YouTube account that appears to be shot from a camera mounted on the new piece of tech.
Some clues in the video, such as the fact that the camera is close to the ground and at one point spots a cleaning lady hoovering, hint at the idea that this may be a robotic vacuum cleaner, but there’s not very much to go on.
Rumours have been circulating that the British firm is working on a robot hoover though, so it seems like a fairly good bet. ®