Oh no, you're thinking, yet another cookie pop-up. Well, sorry, it's the law. We measure how many people read us, and ensure you see relevant ads, by storing cookies on your device. If you're cool with that, hit “Accept all Cookies”. For more info and to customize your settings, hit “Customize Settings”.

Review and manage your consent

Here's an overview of our use of cookies, similar technologies and how to manage them. You can also change your choices at any time, by hitting the “Your Consent Options” link on the site's footer.

Manage Cookie Preferences
  • These cookies are strictly necessary so that you can navigate the site as normal and use all features. Without these cookies we cannot provide you with the service that you expect.

  • These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

  • These cookies collect information in aggregate form to help us understand how our websites are being used. They allow us to count visits and traffic sources so that we can measure and improve the performance of our sites. If people say no to these cookies, we do not know how many people have visited and we cannot monitor performance.

See also our Cookie policy and Privacy policy.

This article is more than 1 year old

Amazon hiring in Australia for 'new and confidential Amazon Fresh initiative'

Is Jeff Bezos moving his grocery business beyond the US West Coast?

Amazon.com has advertised for a Brisbane, Australia-based software developer to work on a “new and confidential Amazon Fresh initiative”.

AmazonFresh is shopzilla's grocery delivery service and has hitherto been confined to Seattle and parts of California. But the company has previously signalled it is keen to bring AmazonFresh to 20 nations by the end of 2014.

So is this ad a sign that expansion is on? Against that proposition is the ad's offer of relocation to the right candidate. The ad also makes no mention of where the new and confidential initiative might operate.

Equating the appearance of the ad with an intention to bring AmazonFresh beyond the US West Coast is therefore dangerous: there are only so many software developers in the world and the likes of Amazon are generally willing to cast their nets wide in order to find them.

The ad also mentions AmazonFresh's current delivery zones a couple of times, further reducing the likelihood this ad signals international expansion.

Australia's current retail industry gives your correspondent pause to consider the hiring-for-local-expansion scenario, as the nation's supermarket business is dominated by a cosy duopoly of the sort Amazon likes to irritate.

Your correspondent's gut suggests this ad is probably a global talent trawl, but there's a strong chance - let's say 40 per cent - that The House of Bezos has decided to enter Australia's retail market as a grocer. If we're right, the move down under could signal further international expansion for AmazonFresh, which would set the catfood among the pigeons. ®

 

Similar topics

Similar topics

Similar topics

TIP US OFF

Send us news


Other stories you might like