Google purchases petite pollster Polar, purloined ppl punted Plus-wards

What do you think of Google+? A. What? B. Who? C. Why? D. Er, all of the above


Poll Google will gobble up Polar, a business that specializes in polling software for phones and things.

The upstart announced on its website that it had agreed to shut itself down and join the Chocolate Factory's Google+ team. Polar's tools help websites and app-makers manage polls to be shown on desktop computers, tablets and smartphones.

The buyout suggests Google doesn't plan on giving up on its "networky thing" any time soon.

Launched with great fanfare in 2011 with heavy integration into the company's other services, Google+ has failed to make much of a dent in Facebook's stranglehold of the attention-seeking web world.

A June poll from research firm Statista found that Facebook claims a 38.6 per cent share of traffic in the social network space, compared to 2.5 per cent for Google+. Google-owned YouTube was second overall with 36.25 per cent – which explains Google's move to cram Plus down its 'tube.

To help customers who will be left out in the cold by Polar's move, the upstart said it will offer support for publishers to create new polls with the service until the end of this year. After that, the company said that it would be maintaining embedded polls and making all poll data available for download until June 30, 2015 when the service will close for good. ®

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