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Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure

State attorney demands Apple CEO bows the knee to him

Apple is facing tough privacy questions as it gears up for the release of its new Apple Watch, with one US state attorney demanding a meeting with Tim Cook.

Connecticut Attorney General George Jepsen has asked the fruity führer for a face-to-face chat so he can ask whether Apple will store the data from the justWatch on its servers and how safe it is.

The security of personal information is top of the agenda at the moment, after hackers broke into Apple's iCloud and leaked a load of celebs' naughty nudie pics.

Apple's wrist computer will gather all manner of info on users' personal activity and potentially their movements, as it boasts a host of health and navigation apps.

“When new technologies emerge in consumer markets they inevitably lead to new questions, including questions about privacy,” Jepsen said. “Asking those questions and engaging in a proactive dialogue about privacy concerns before a product comes to market is an effective and mutually beneficial way to ensure that consumer privacy is protected.”

Jepsen has a history of taking on tech giants. He was part of an eight-state executive committee probe into the way Google's cars intercepted sensitive data around the globe, which resulted in a $7m settlement against the Chocolate Factory. He also took an interest in claims that Google bypassed privacy settings on the Safari browser.

The Apple watch is set to be released at the beginning of next year and is notable as the first new product range released during the reign of Apple CEO Tim Cook. ®

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