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Adobe swallows Aviary, hopes to stuff Creative Cloud into mobes

Firm will open up APIs to third parties with new Creative SDK

Adobe has gulped down editing app firm Aviary to beef up its mobile image-fiddling software with an eye on the professional crowd.

Scott Preston, veep of the products community, said in a blog post that very little professional editing was done on mobile devices these days – and Adobe is hoping to change that.

“While mobile has transformed so many industries, it has not yet transformed how creatives work. A year ago, we rebooted Adobe’s mobile strategy with an eye on the future of creation. We imagined ways that Creative Cloud could enable frictionless creativity across devices, and mobile apps that work magically with desktop apps,” he said.

“But great Adobe mobile apps are not enough. Creativity must be connected across all the apps that you use, Adobe and beyond.”

Adobe said that millions of people were already using photo-editing apps powered by Aviary’s SDKs on different platforms and acquiring the developer would help it with its Creative SDK project.

The software development library is being built by Adobe to allow third-party developers access to Adobe APIs. With these, app makers could extract elements of Photoshop files, or create ways to edit pictures in the cloud and browse files stored in the firm’s Creative Cloud.

Adobe said it expects to have the SDK ready for a beta launch “in the coming months”.

But Aviary won’t be completely subsumed into Adobe Creative. The developer said it would keep supporting its own SDK alongside working on Adobe’s one.

“While ensuring no interruption to Aviary's developer community, or their apps’ users, we plan to add additional components and services for developers to incorporate – such as the ability to save creations to Creative Cloud in Adobe file formats, access Photoshop technology, and connect creativity across devices using the Creative SDK,” the firm said on its blog. ®

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