Members of the Apple faithful have so far updated less than half of their iPhones, iPads and iPods with the newest refresh of the firm's mobile operating system, iOS 8.
The new software launched with the usual fanfare followed by complaints about battery life and patchy Wi-Fi.
This is a slight slip from the 49 per cent adoption rate for iOS 7 at the same point after release. However, it's important to remember that the difference between iOS 7 and 6 was actually pretty big, as the new system launched with a new "flat" design aesthetic and a weird moving background (which induced relentless chundering in some unlucky users).
Another problem with iOS 8 is that it requires a motherlode of free space on a device to install over the air. Plugging their mobe in might prove too much of a drag for the lazy iGeneration.
Cupertino also used a queueing system intended to make sure there were no unbecoming bottlenecks during the iOS 8 rollout.
According to Apple's latest stats, about 5 per cent of fanbois are keeping it old school by sticking with crusty version of iOS from the deep and distant past... or before the 2013 release of iOS 7 at least.
Maybe that flat design wasn't all it was cracked up to be, after all. ®