Woman who stung Tinder with sex-pest sueball stings again – with rival Bumble app

'Other apps are full of creepy guys' ... Oh, honey no you didn't


A Tinder cofounder who sued the upstart for sexual harassment will launch a competing dating app called Bumble next month.

And, having settled the legal bother for an undisclosed sum, Whitney Wolfe is giving the online hookup scene both barrels.

"Other apps are full of creepy guys and cheesy pickup lines," the Bumble app's Facebook page says, "but Bumble promotes a safe and respectful community."

There's more: "You'll never get unwanted messages and Bumble suggests matches based on more relevant signals than other, more shallow apps. So stop wasting time finding tons of dead end matches on other apps and switch to Bumble." She and her team can't bring themselves to use the word Tinder.

Strangely, Wolfe and other Tinder cofounders who have left the upstart still list Tinder as their current employer.

Her former boyfriend Justin Mateen "resigned" as chief marketing officer a day after the harassment lawsuit was settled. And earlier this month CEO Sean Rad said he himself was fired.

Wolfe is said to be close to one of Bumble's reported financial backers, and her two cofounders are ex-Tinder, too. So there is simply no way this could go wrong. Apparently the plan is to launch this time next week on 1 December.

We're not sure exactly why the "Bumble" name, but the company has gone all out on it, buying the "bumble.com" domain, adopted a hive logo and flooding its Facebook page with bumble-bee-based marketing materials and puns.

Of course, there is another meaning of the word "bumble". It is: "Move or act in an awkward or confused manner." ®

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