Oh no, you're thinking, yet another cookie pop-up. Well, sorry, it's the law. We measure how many people read us, and ensure you see relevant ads, by storing cookies on your device. If you're cool with that, hit “Accept all Cookies”. For more info and to customize your settings, hit “Customize Settings”.

Review and manage your consent

Here's an overview of our use of cookies, similar technologies and how to manage them. You can also change your choices at any time, by hitting the “Your Consent Options” link on the site's footer.

Manage Cookie Preferences
  • These cookies are strictly necessary so that you can navigate the site as normal and use all features. Without these cookies we cannot provide you with the service that you expect.

  • These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

  • These cookies collect information in aggregate form to help us understand how our websites are being used. They allow us to count visits and traffic sources so that we can measure and improve the performance of our sites. If people say no to these cookies, we do not know how many people have visited and we cannot monitor performance.

See also our Cookie policy and Privacy policy.

This article is more than 1 year old

Oracle snaps up Facebook data slurper Datalogix

Database giant wants your 'comprehensive consumer profile'

Oracle has snapped up data slurping company Datalogix - an oufit best known for collecting info from retailers and sharing it with the likes of Facebook.

Datalogix measures the offline purchasing data of more than $2tn (£1.3tn) in consumer spending against social media ad browsing. The company has 650 customers, including 82 of the top 100 US advertisers such as Ford and Krafts, said Oracle in a statement.

Datalogix has also made headway into the UK market. In May Facebook announced plans to extend its "partnership" with the company in Blighty. "Facebook’s work with Datalogix allows brands to measure the impact of Facebook ads on offline purchases across a range of customer segments," it said.

The agreement is intended to extend the reach of Oracle's cloudy biz and is the latest in a line of online marketing acquisitions for the database giant. In April Oracle completed its acquisition of web tracking company BlueKai for $400m (£256m), while in December last year it purchased cross-channel marketer Responsys for $1.5bn (£960m).

“The addition of Datalogix to the Oracle Data Cloud will provide data-driven marketers the most valuable targeting and measurement solution available,” said Omar Tawakol, general manager of Oracle Data Cloud.

“Oracle will now deliver comprehensive consumer profiles based on connected identities that will power personalization across digital, mobile, offline and TV.”

The proposed deal is subject to regulatory approval. Oracle did not disclose the amount. ®

Similar topics

Similar topics

Similar topics

TIP US OFF

Send us news


Other stories you might like